1. What does the term 'media' mean to you?
Forms of communication via digital or magazine/newspaper.
2.what are the different types of media?
T.V, social networking, the internet.
3. Why is it important to study media?
so you have a very good understanding should you ever go into the field.
Audience profile for 'Daily Mail'
- Age - 16 - 35
- Gender - unisex
- Class background - C2, D, E
- Education - State education
- Occupation - retail, teachers, students
- Personality - Laid back, light hearted, unserious and upbeat
- Political Stance - The conservative party
Typically, a C2, D, E class paper, has the conventions of a typical tabloid, these conventions include: Puns and jokes in headlines, Bold layout with large pictures, focus on human interest and celebrity gossip, sensationalising and exaggerating events etc...This is completely different to a broad sheet a, the broadsheet includes a plain layout and tends to aim it's content more towards the 'A, B, C1' class.
Looking at information from 'Media.info', it turns out that the Daily Mail is mainly towards the ages of 35+ and that it is primarily purchased by females other than males. Due to the decline in the newspaper industry, there has been a decline in the last four years, dropping down from 4.8 million a week, to just under 4.1 million.
http://media.info/newspapers/titles/daily-mail/readership-figures - Information from Media.info
Comparing The Guardian + The Daily Mirror
Daily mirror
Owner - Trinity Mirror
The daily mirror uses a very informal way of approaching the news story and makes a pun on the situation 'Qulf war 3'. The reason the daily mirror does this is because it is aimed at younger readers, and the inclusion of large images supports this. This therefore means there is not a lot of text on the page, again reflecting the age of the readers as they aim towards people aged below 35. On the Daily mirror there are 5 brightly coloured and bold images taking up the the whole front page. The news value that this paper mainly relies on is 'shock and negative', this is shown by the informal headlines, making it relatable for the audience whilst using striking images to make the reader want to know more.
The Guardian
Owner - Scott Trust Limited
The guardian on the other hand, uses a very formal layout with two thirds of the page taken up by text, and the language of the article being is a formal register. However, the guardian does have a striking image on the middle of the page, meaning that the news values for this paper would be 'negativity and continuity'. The headline is also a lot longer than that of the Daily Mirror's, meaning, therefore, that audience would be of a higher class the the Daily Mirror.
Oligopoly- a situation in which a small number of organisations or companies has control of an area of business, so that others have no share.
Conglomerates- A large corporation formed by the merging of separate and diverse firms.
Large American Conglomerates-
- 21st century fox
- Fox music
- Twentieth century fox world
- Fox news
- Fox sports media
- Comcast
- Universal studios
- Nbc (including everything to do with nbc)
- universal studios resort
- AT&T
- MLB Network
- Viacom
- Paramount Pictures
- MTV motion pictures
- MTV
- VH1
- Comedy Central
- Comedy central records
- Nick records
- Walt Disney co.
- HollyWood records
- Disney resort
- HULU (32%)
- ESPN (80%)
- What is meant by 'concentration of media ownership'?
- it is a process whereby progressively fewer individuals control increasing shares of the media.
- What does the author state is the generally accepted view of 'Concentration of ownership' (what does it prevent or discourage?
- he believes that if it falls into too few hands, then, it will lead to less of a dictatorship
- What is media pluralism? Why is it important?
- What does Barnett suggest is threatening the future of Journalism?
- What dioes he suggest could be a solution?
The media reform
- Who controls nearly 70% of the national newspapers?
News UK, DMGT and Trinity Mirror
- How many companies control 70% of regional papers?
five companies
- What is this damaging?
It's damaging the freedom of speech of the people that aren't involved with the companies who own the media.
- What is media pluralism?
where media companies are owned by more than one person
- Why did the newsof the world shut down?
The murdoch family shut down the news of the world in a bid to end the phone hacking scandal
- What is market share?
The portion of a market owned by a particular company or product
- How do we find out market share figures?
the companies divide their total revenue by their entire industry's total market sales.
- How much control do the top national newspapers have on internet news?
news quest media - Gannett
independent.co.uk - Lebedev
Yahoo news - Yahoo
Telegraph.co.uk - Telegraph media gropup
Guardian - Scott Trust limited
daily mail - DMG trust (Daily Mail General trust)
BBC news - BBC
Media industry
Film
Film producer -
What does it involved?
Producers have overall control on every aspect of a film's production. They bring together and approve the whole production team. Their key responsibility is to create an environment where the talents of the cast and crew can flourish. Producers are accountable for the success of the finished film. They steer the film from beginning to completion and beyond.
What key qualities do you need?
- Have experience of working in the film industry
- Have a good business sense
- Have a good understanding of finance
- Have good creative vision
- Be self-motivated
- Be good at negotiating
- Be good at motivating people
- Be good at problem-solving
- Understand the creative processes of filmmaking
- Be able to secure finance for the production
- Be able to prepare and control the production budget
- Have excellent communication skills
- Be able to work well under pressure and motivate the production team
- Ensure compliance with regulations and codes of practice
- Understand the relevant health and safety laws and procedures
useful link for further film making education -
http://courses.creativeskillset.org/accredited_film_production_courses
Self SWOT analysis
Strengths -- Specialist knowledge is football
- editing films
- easily approachable
- eager to help
- a keen eye for detail
- Can easily recognise improvements needed
- able to work both independently and as a team
- will stay up late nights working on editing videos
- Can easily make friends with most people i meet
- Adaptable
Weaknesses -
- I'm not very knowledgable on computer software itself
- I often see that enough is enough and don't go that extra further
- If there is a conflict i often use others to help solve the problems
- no previous film industry experience
Opportunities -
- College course, and chances to learn new skills
- Work experience through certain people at the college
- creating and making own films at home to build up a portfolio
Threats -
- opportunity to travel to various places to seek new filming ideas
- My lack of will power
- The amount of people i know means i'm quite busy, leaving hardly anytime for own film making
Paragraph about me
I often see my self as very approachable and always try to use this in any situation i find my self in, my keen eye for detail shows that i will always strive to produce high quality work, and will always try to make the best quality end product despite occasionally not having the correct equipment so i would see my self as quite adaptable. My ability to talk to anyone i meet will help me when i need to gain more contacts for the industry i'm going in to. I will always listen to everyones views and will always try to work out the best solution thats best suits everyones needs and demands, despite sometimes maybe not pleasing everyone. I feel that i am able to do produce both written and creative products that will help me in the storyboarding of my films and creating the final products as a whole.
Research assignment on a selected media conglomerate - Time Warner
Jeremy Clarkson positive story - Prime Minister backs presenter
Jeremy Clarkson negative story - BBC to postpone the last three shows of the series after allegations of the punch up
http://www.bbc.co.uk/news/entertainment-arts-31828184
Net Neutrality positive story - Hilary Clinton supports net neutrality
Net Neutrality negative story - Net Neutrality is a bad idea
Jeremy Clarkson ruling verdict
- http://www.bbc.co.uk/news/entertainment-arts-32052736
- why is a free unrestricted internet a good thing? it would be a good thing because that way there will not be any control over who gets what internet speed, this would mean that the big corporate companies will not be able to have a 'hyper speed' internet connection. This freedom of use that was under threat by the big corporations is seen as an extremely unfair decision, due to many people asking the question of 'who should decide which people do and don't get what internet speed'.
- Why should the internet be controlled? the idea of controlling the internet would actually suit the new businesses with bright innovative ideas. it would allow them to access various parts of the internet at greater speeds maximising the sharing of the ideas between them and their clients.
- why should the BBC sack Jeremy Clarkson for his behaviour? He has been given many opportunities in the past to amend the things he has said, all of which have caused controversy with may people from different walks of life, but attacking one of your own production members is a step too far, albeit being a much more minor incident than the rest of the other occasions.
- Is it ethically okay to keep him on top gear because it is such a successful world wide brand? I believe they should keep him because he is not only a flagship presenter and figure for the BBC, but he is widely seen as pivotal for he success of the show itself, despite claims that the could be replaced by a different presenter, in Alan Partridge (Steve Coogan). however, at the time of writing the decision was yet to be made as to his future. 1 week on, and the decision was made sack Clarkson due to the 'Fracas' with the producer.
Who were the PCC?
They were a voluntary regulatory body who aimed to regulate what was said and done in the press and in the media.
What does IPSO stand for?
it stands for Independent Press Standards Press Organisation.
What do they do?
they monitor and maintain the standards in the editors code of conduct and provide support for any one seeking to complain about breaches of the code.
How do they do it?
They listen to the complaints about one of their publications and address the problem directly in terms of sorting out the initial breach in conduct.
What is a self regulating body?
they are a non-government organisation who have the power to create and enforce new codes of conducts and regulations within their own area of practice.
What are the advantages and disadvantages of a self regulating body?
Advantages -
- Tightly run
- Extremely controlled
- Clear cut decisions
Disadvantages -
- No freedom of speech from outside the body
- Limits what the public sees so doesn't show the full story.
Privacy in the media
PCC - Press Complaints Comitee
IPSO - International Press Standards Oraganisation
Subterfuge -
- To obtain evidence by a deceptive method
- Undercover reporter
- Hidden Cameras
- Hidden microphones
Case studies
Photo hacking iCloud.
Xbox PS hack - bank details.
Leveson Inquiry
- Police
- Politicians
- Media
- Key people involved so far
Rebekah Brooks - NotW Editor
Rupert Murdock - CEO of NotW
James Murdock - Chair NotW
Andy Coulson - Government Comms director (ex NCorp)
Jeremy Hunt - Culture Secretary
Main relationships are the Media-Police-Government
Main celebrities within Levesson enquiry -
- Steve Coogan
- JK Rowling
- Ashley Cole
- Hugh Grant
- Jude Law
- Sienna Miller
Hugh Grant -
Leveson Inquiry: Hugh Grant accuses Mail on Sunday of hacking
Streve coogan -
over a period of 10 years, journalists followed Steve Coogan and went through his bins as well as sitting outside his house.
Charlotte Church - Media published details of mothers medical condition and church was bullied and harassed. Prevent exposure of industrial scale of intrusion.
J.K Rowling - No story just sitting outside her house.
Hugh Grant - Twisted innocent phone calls to create a phone story
Paul McMullen - http://www.theguardian.com/media/blog/2011/nov/29/leveson-inquiry-nick-davies-paul-mcmullan-live
http://www.theguardian.com/media/2011/dec/03/deborah-orr-paul-mcmullan
Jeremy Clarkson - http://www.dailymail.co.uk/news/article-3052014/James-quits-Gear-saying-lame-without-Jeremy-Clarkson.html
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