Unit 54 - Digital Graphics for print - Paul Parsons

We used the liquify tool to manipulate an image and make the object fatter or smaller.

Today we created ourselves as avatars, and used the liquify tool to great effect. The eyes were also made yellow by the paint brush tool. Also, i managed to change the nose to make it more like an avatar nose, but unfortunately the air was the most difficult part, and due to the amount of time we had to do the task, i decided to eave the hair and focus o getting the background in. to get rid of the original background i had to use the magnetic lasso tool and rub out the edges that stuck out to get a perfect image. i also used HUE to make the 'Avatar' blue.

 - The artist ed sheeran

• im thinking out loud
• I wanna hold your heart in both hands, not watch it fizzle at the bottom a coke can
• They say she's in the class A-team
• Give me love like her
• You need me man i don't need you
• I'm not a rapper i'm a singer with a flow

quotes

"success is the best revenge for anything"

"people should skip more, underrated way of travel, speedy and prompt"

"i realised once i started to be a little bit more individual and a bit more weird, thats when i started to fit in"

"i ant tell you the key to success but the key to failure is trying to please every body"

Self guided artist research

I Love Dust

Back Ground information

• A multi disciplinary studio formed 12 years ago in 2003.
• There a currently 13 employees working for the company and it is co-owned by Mark Graham and Ben Beach
• The company has worked with a number of high profile clients, some notable ones are - Red Bull, Coca Cola, MTV and Virgin
• They provide a free job application section on one of their pages where you can upload your very own pieces of art for them to see if you are good enough.

How could I be influenced by their work?

I certainly take inspiration from the constant use of typography, and especially like the way they incorporate the typography within the structure of their designs and drawings. As well as that, I like the colours and contrast they use to bring emphasis to various parts of the design.

• I believe this design was originally drawn on a canvas, scanned in, then edited on the computer, so it is both a mixture of hand drawn and digital.
•  As I said before, I particularly like the contrast between the colours they use, and they it adds depth and tone to each of the pieces they create.
• Though it may seem they have a very limited colour pallet available, the black and white actually works incredibly well in showing definition within the lettering of the design.
• The use of typography is incredibly finite within the '7 Deadly Sins' design as it clearly depicts the shape of a skull. this reflects the theme well as it could be showing the effects of what the 7 deadly sins can do.
• The first thing we are drawn to when looking at this image is the number 7. the reason why is down to the fact that it is largest element on the design and ever so well entices the reader into reading the full phrase.

• The background for this design is again black, but that only makes the design stand out even more, with the use of colour in the design even more effective than that in the '7 Deadly Sins' design. This is down to the varying colours for the different words, which essentially make the different ports of the design stand out, and means the viewers eyes are immediately drawn to a particular part if the design.
• they have included a bike saddle, a road and some van shoes, which perfectly tie in with the theme of the piece as it is talking cycling. I believe that they were drawn on the original design but clearly has been enhanced to give the design a much larger depth of field to it.
• My eye is immediately drawn to the saddle at the top of the design and this works incredibly well in making sure the viewer looks at the whole design in an almost chronological order.

Today in lesson we created illustrations about chosen subject. Despite having the original idea of Ed Sheeran, i decided it would just include way too much typography, leaving no room for variety with the designs. This led me to choose another passion of mine, which was Manchester City. I used a couple of bits of typography but also made symbols that represented some parts of city.  

This is the design i came up with from my initial drawings. I incorporated the scarf design with the Manchester City logo from the 70's so that way it will appeal to a wider audience of man city fans due to there not being many designs nowadays with that particular logo on.

Here are my 8 pattern designs 

These designs were the ones i came up with after i'd created the scarf pattern design.I had decided that i would make 8 separate designs then choose my three favourite designs to put on MrNutCase.com. The designs i have chosen to use, by popular demand, are the one on the top right, white and blue, and the two to either side, of where i'm typing now. the reason i prefer these designs is because not only do they represent the colours of Manchester City, but they also are the most easy on the eye so that they are more appealing to the customers.

Manchester city Typography

The designs i have created are based on the championship winning goal by Aguero in 2011/12 season. The design on the bottom left has colours based primarily on the city colours of this season (2014/15). i chose to do this because it is an extremely iconic in which many city fans can relate. the bold colours are effective for a phone case as it will easily catch the eye and the big gap of colour is to allow the design to fit on any phone case. I have two separate designs because that way there's two designs to chose from. the written typography allows for a much more personal design meaning that it is extremely unique o me as an artist.

1. S.AGUERO
2. C.BELL
3. G.KINKLADZE
4. P.DICKOV
5. D.SILVA
6. F.LEE
7. B.TRAUTMANN
8. F.SWIFT
9. J.HART
10. SKY BLUE
11. MAINE ROAD
12. ETIHAD STADIUM
13. KIPPAX
14. N.GALLAGHER
15. HYDE ROAD
16. CAMPIONES
17. P.ZABALETA

Silhouette designs 

These designs were created by changing the threshold of an image of Aguero, and then placing type over the top to shape the silhouette with words associated with Manchester City. 

Project timeline

•       To start the project off Paul gave us the brief and what he wanted our final outcome to be, which was to have multiple designs that we could upload as phone cases.

•         Our next task was to research our theme. At first I decided to go with Ed Sheeran and use some of his lyrics as ideas for typography, I managed to create one design until I got designer block and decided to then go for Manchester city instead. Here are my initial designs for the project.

•         I decided that the most effective and easily reproducible design was the scarf. This aloud me to have an idea for the sort of thing I could put as my main pattern design for the project, one that turned out a little like this. 
  

•     After this part of the project, I was tasked with creating a second design focussing around the use of typography, so I researched the graphic company I LOVE DUST and found that they used typography to create shapes and used contrasting colours to better enhance the appeal of the design. As the project was focussing around Manchester City, I decided to go with the commentary of the winning goal in the 11/12 season; here is the final design.  

•       Having produced multiple colour for the two designs we then got told to create a silhouette design. This was where I took a picture of Sergio Aguero and changed the threshold so that the main Aguero image was a black silhouette. This allowed me to then use the words that I previously thought of that were associated with the theme, and used the silhouette as a template to place the words on. After doing an initial design, I asked George for advice on how to improve it, and he told me that is should use the name AGUERO across the arms and chest of the design to show that it is him. After doing this, I deleted the black silhouette, and used the gradient tool to create different coloured designs; here are my three designs.

 

•          After creating all of my artwork, I saved the designs as jpegs before creating an account on MrNutcase.co.uk. I had to come up with a title and description for each design, as well as choosing which category my designs will be shown in, to which mine was my name ‘Victor Slynn’.

• After the project finishes I will regularly log into the website and check the sales of the cases and see how popular each design was

GRAPHICS YEAR 2

First of all we had to drag in a face on image of ourselves and begin to trace around the head with the pen tool so we can prepare to add colour in the next step

Having traced around everything, i selected the different features and chose the colours most suitable for them. The beard was done by creating one solid shape with the pen tool, then selecting it and going to 'Effect'. After that I went to Blur and did it to the desired amount.

The next step was to get rid of the picture behind me, and that was very simple, as all I needed to do was go over to the layers tab, click on the eye, and made the image invisible.

Having gotten rid of the image in the background, it allowed me to see any areas that needed improving; one of them being my beard. This was a simple pen tool and blur use to get it similar to the rest of the beard. I also used the colour filter tool to get the same colour as the rest of the facal hair.

The penultimate step was to add the yellow border and gradient for the backgrounds of the picture. The yellow border is a normal rectangle, colour changed to yellow on the colour board, and the gradient background is a rectangle with a linear gradient so it would look professional and make the head stand out.

The final step was to make the ear lines lighter so it would look a little more natural and not just a couple of lines which are there for no reason. Also i added in the lines in the hair to clearly show the direction in which the hair is going. last of all was a small change, but was still very useful. the hair line on the left side of the design was messy before with lines going everywhere for no reason, but then i moved them around and deleted some to give a more realistic look to the hair line.

Assignment 1

Graphic narrative

Imagery

• The images in the novel appear to have been drawn before hand, and then refined and coloured on photoshop or illustrator. The images are very sharp and show clearly how the character is feeling within the particular scene. It definitely shows the theme of the novel and creates the world within the book in the way that most people most likely would have imagined it. 

Colour

• The colours are bold, colourful and quite saturated in most places which show the different scenes very cleanly. The use of dreary colours is also very well done, as it shows the effects of rain and pays very close attention to detail and doesn't fail on continuity. Shadows are also a major thing within the novel which in turn makes the novel a lot more realistic.

Text

• The text is minimal due to it being mainly speech, but there are sections within the book where it includes the characters thoughts instead of his speech, this adds more depth into the narrative and allows you to understand the situation a lot more.

What is most successful about the graphic novel?

The most successful thing about the novel for me is the story and the way its been told not just through speech and thoughts, but the drawing and the graphic illustration. The emotion of every character is clear, and it makes the story engaging, because it is obvious as to what the importance of every character is. This is shown through the colours, as the main characters are colourful and clearly detailed, but the background ones are not, despite also being quite detailed, which means there is a lot of depth within the narrative. You don't just see the story in the foreground but you also see the stories happening behind the main characters.

Brothers Grimm

Our first task was to research and chose a tale to do. My original idea was to come up with something that was spooky and intriguing but something that also looked classy and simplistic, making it recognisable for anyone who glances to look at it. With the inspiration of snow white, I set out to make the original designs for this mini project. The main themes i could think of to do with the story was the apple, the poison in the apple and the wicked witch. I first thought of the apple as a good design but changed my mind purely for the fact that I didn't see it having much to the design. This left me with the mouth design and the witch, and immediately I was drawn to creating the mouth because of how detailed it was. 

Having decided on creating the mouth design, I did it on a larger scale in order for me to be able to scan it and put it in InDesign. The text is a lot clearer than my original design because it was seen as more effective in the way I incorporated different words in the same area, crossing them over and putting them in the middle of the apple. Multiple words were put in the lips as well and these were the main themes i could think of that related to the story. the design is meant to represent snow white biting the apple. To make sure i was able to put it in InDesign, I had to thicken the lines in the design using a thin black pen.   

This is my final Brothers Grimm design and i made it look scary but at the same time classy, and the use of colours clearly reflect that, the blood red background also represents the poison. I made the background by placing a block colour behind the mouth allowing me to then bring the mouth forward in front and then selecting the lips and the rest of the design, changing the various colours accordingly.  

Jack and Jill

Artist research

Brosmind

Use of colour - The colours That they use in their work is very bold and contrasting, allowing for the the different bits within the work to be seen. The colours are not bright but they're also not dark meaning that they're very subtle in the way they express the different shapes. 

Use of text - they use text but in the same way they make everything else in a bubble like form. This text is not ll too important as it doesn't initially stand out so it is not essential in the overall piece. 

Use of imagery - this work is very abstract and has random shapes all over the piece, this makes it look very busy and also means there is no negative space over the entire design. I would imagine that these were not done straight away on the computer, but more likely drawn by hand, scanned in and then edited on illustrator or Photoshop. 

I could use this style in my narrative and make it very random and innovative, allowing me to be as creative as I'd like and give me freedom to create.

Vince Low

Use of colour - there is no use of colour within Vince's work, it simply black and white, but the way he creates the shapes and faces he does by only using black and white is simply amazing, especially when you consider that his designs are made purely out of lines. 

Use of imagery - The use of imagery in Low's work is incredibly detailed and he is able to easily show images using his technique of drawing. My guess would be that he has looked at a picture of his subject and redrawn it free hand using either pencil or pen. I really love the  way he shows the speed and movement in the mike Tyson design and how you can see the expression in his face incredibly easily. 

James Jean

Use of colour - James uses all sorts of colour pallets but usually he mixes both up to show contrasts between the various subjects within his work. This is very effective because it adds a lot of depth to the work and shows different layers. The use of bright vivid colours is very attractive to the eye which Jean achieves well, and makes you feel some form of emotion because of how warm or cold the colours are

Use of imagery - I would believe that the artist has manipulated images before creating his designs, like maybe he has used other artists designs as inspirations for his work. For the picture on the left, he uses other objects to make various shapes, like using the cricket to make the head of the hammer.

Hierarchy of information - The brighter colours mean that they are the things you see first, and this is why the contrast works nicely because it allows you to see the different parts of the image at different times, On the other hand, the darker colours work very well on the image in the right because it is against a brighter background, this is again effective because it outlines the important pars of the design.

Statement of intent

What Grimm tale have you selected and why? I've selected to do snow white because I think there is a way I can change the script that ll make the story a lot more engaging and a lot more visual than the originals.

What form will your Graphic Narrative take? I will adapt the original so that it takes the form of a comic book, so then I can make it a lot more engaging for the audience I am creating it for. I have a lot of comic books at home so I know the sort of things I am looking for and how to layout the strips in an effective way.

How will you adapt the script? I will modernise it a little bit but I will only bring it forward to roughly around the 1920's, mainly because I love the style of that era and a Great Gatsby type thin,. I reckon a Tarantino twist on the whole tale would also make it interesting and would be a very interesting idea. I could include a public execution for the queen at the end of the film instead of have her dancing in iron hot shoes.

What designers or illustrators will influence or inspire your style? I think James Jean's abstract work would be of great influence  to my work because of how unusual his designs are.

 This would work very well with the Tarantino idea, and will allow me to be very creative in the stuff that i create. The contrasting colours he uses as well will be effective in the final public execution scene as i will be ale to make it as graphic as possible.

Which techniques and materials do you hope to use? I will use mainly computer based techniques to create the graphic narrative but I will as always draw the strip out first in order for me to get as much detail as possible.

Graphic Narrative

My graphic narrative started off here by getting the window frame off the internet and using the magic and tool to get the frame by itself and delete the background that was there before. this created a window frame that I could then put the women behind, appearing to look out of the window. the snow was originally in black and white but I changed it to colour so the following slide would make sense.  

The blood was used here to reflect the gory theme that was to follow in the narrative and also the background stayed true to the black and white that I had in the whole design. the text was taken off of the official snow white story so then I can make it look as original as possible. 

I included a boar and guts in this stage of the story and used the magic wand tool to separate the people from their backgrounds so each of them were separate and I was able to use them through out the rest of the story. the text was split around the screen so it could show which bits to read and it can pace the things the reader needs to look at. 

For this scene i had to make it appear that the people were behind the chair  because these are the dwarves that snow white goes to meet. I created this effect by using the magnetic wand tool, allowing me to go around curves to move the chair easier. I moved the chair away, and put the people in place, meaning i then had to go the layers on the right hand side of the screen and put the chair above the people. the same technique was used for snow white in the bed.

This scene was similar to the previous one in the sense that i had to cut the frame of the mirror away in order for me to place the man in the screen. I got a picture of professor Snape off of the internet and used the magic wand again to get rid of the background so i just had him standing in the mirror.  this is the first scene as well when i used the text warp tool to make the text wrap around the outside of the frame which made it look a lot integrated into the design.  

I used the perception tool here make it look like snow whit, on the floor, is laying down with the further away she gets the smaller her self is. this created a really effective look and made it look more professional than just having her be the same length the whole time, which would look very basic. 

I tried to make the text look very creative here and moved the letters off in different direction by selecting the layer, then highlighting the individual letters and moving them off in different directions which i would not have been able to do by just changing the font. 

This was my final frame so i had to make it the highest quality of them all. So what i did was made the different people various sizes to show their distance away from the from of the scene. i also used the text wrap tool and placed it on top of the frame because it was easier to align the text then due to it being a straight line. 

Evaluation of Graphic Narrative

1. Use of colour - bold subtle. do you think the use of colour is successful? My use of colour was extremely minimal, being black and white, which gave the story and designs a scary feel to it. This i thought meant that it stayed true to the brothers Grimm style because it looks almost like a horror story with the black and white contrast. It also made sure i stayed true to the time period that i set out to base my adaptation of snow white on which is the 1920s. I chose this era because i thought i could make it quite a different to many other adaptations that have been made in the past, and i have also been influenced by Tarantino and tim burton in the way that there is the public death scene at try end and that it is a very creepy looking story.    
2. Use of text - Choice of type face, scale colour? does it reflect your theme well? use of imagery, does this reflect the theme well? is the imagery abstract or realistic? The text was very plain and straight forward because i wanted to keep up the minimalistic but effective feel that is throughout the project, it has been warped on a couple of the pages because i felt like it worked well within the scene to have a variation of typography so the reader is not just sitting there reading basic font text, this meant the audience was fully engaged in the story and were not bored reading it meaning they switched off towards the end. I have used realistic images but i have manipulated them in a way that would make them suitable for their purpose. The use of real images i thought, would make the story feel that much more real and add an extra sense of depth to the story. The main characters images' are the same throughout but i have altered them to show that they are in different situations and have progressed through the story. 
3. Is it hand drawn, computer drawn, or photography? I have created the project on Photoshop because it is useful to layer the images on top of each other and make it look as if the character is under bed covers, behind a wooden farm, or behind a mirror. I used the magnetic trace tool to get the main characters away from their original backgrounds so i could move them around and have just them in the image instead of the other backgrounds that is their original image. Photoshop also let me put the black and white layer at the top of the layers panel so i did not have to fuss around adding the black and white filter to the individual designs. The nice thing about photoshop was that it was very clearly laid out and it made me get things back if i accidentally erased them. 
4. Tools and techniques used? I used the magnetic trace tool to cut the images out of their original  images, i also used the text warp tool to change the typography within the image to make it a little bit more creative. I also used the layers panel to move the different images around and rearrange them so that i could put the main characters behind things if i needed to. 
5. What is most successful about your designs? i think the most effective part of my designs was the fact that i managed to create a scary/creepy atmosphere throughout as well as maintaining it for all 8 pages. The other thing i thought that was pretty successful was the way i included the main parts in the story and used genuine quotes from the story itself for the pages that i did. The designs also match my theme and my narrative very well meaning it is very effective and easily recognisable. 

Name Animation

Cowspiracy notes

·      Former Vice President Al Gore – raised the major awareness of climate change

·      Obsessive compulsive environmentalist

·      Raising live stock produces more co2 than any other factory workers

·      Methane produces 82 times more green house gasses

·      No environmental groups telling the full truth about the effects from livestock

·      34 trillion gallons of water used in rearing livestock

·      1 qtr pounder needs 660 gallons of water to produce

·      55% water in the U.S per year towards livestock.

·      Government silent over topic

·      Nitrous oxide from animal agriculture 296x more harmful than co2

·      Middle of greatest mass extinction in 65 million years

·      91% loss of rainforest due to raising live stock

·      Bruce Hamilton believes the fossil fuels being burned is the largest cause for global warming, is not aware of livestock effects

·      GreenPiece refusing to comment

·      Animal excrement production can cover areas such as London, New Delhi, New york, berlin Rio De Janeiro, Delaware.

·      A third of the world fisheries are starting to become overfished

·      Oceana recommends that the best way to help fish is to eat them

·      Overfishing could make fish extinct all together by 2048

·      There is actually no such thing as sustainable fishing

·      Entire American football fields made every second for rainforest destruction, for livestock

·      Palm oil responsible for 26 million acres of rainforest destruction

·      Livestock production is 130 million acres

·      Amazon watch are unaware of the leading cause of rainforest destruction, they believe it is pipeline work, or oil and gas, not livestock

·      Sister Dorothy Stang was killed by a gunman from the cattle industry

·      Green piece once again refuse to speak

·      Former green piece board of director speaks the truth behind the organisation and its truthful information

·      Cows 130x more waste than humans

·      Average American eats 200lb of beef per year

·      23 months is the average age for a cow to be ready for slaughter

·      1 gallon of milk takes a thousand gallon of water to produce

·      Wolves being killed to make land for livestock and to stop animals preying livestock

·      Animal agriculture alliance are going to speak, but still refuse to comment on the effects of livestock

·      Laws are what’s stopping people talk about the livestock/agriculture industry in America as it may harm profits

·      Human 5.2 billion gallons of water every day

Rough Sketches

2 different posters

evaluation

use of text - i have manipulated the text so it looks engaging and fits well within the images, as well as being clearly related to the images. the font is essential, and for the second image, i have used different fonts so doesn't all look the same.

use of colour - i have used bright coloured images, becuase then it will grab the attention of people looking at the designs, and the colours are a massive contrast to each other which makes them stand out a lot more. 

Typography

Having watched the documentary 'Cowspiracy', we were tasked with creating a typographic poster that raised awareness for the effects on the climate, and the real effects that livestock had on the world. I chose a very limited colour pallet mainly because of how hard hitting it makes the poster feel, especially with the contrast in colours.  The cow head is not in black and white though so it was easier to recognise and I believe it would've looked out of place even if it was black and white, because it wouldn't go with the colour of the background.

Animation story board

 

The next task we were given was to create a 60 second animation based on our research and potentially on the poster we made about the effects on the climate previously. We were given a sheet where we had 12 frames to storyboard what we proposed our animation to look like, and to show the actions the different parts took during the animation, for example, the letter spinning in to create the word 'Destroys'. This helped us in creating our animations because we could easily follow it step by step to make the creation run smoothly.


Livestock step by step

 

I started off the animation by creating the individual elements in illustrator and copy and pasting them in, this put the elements on different layers, which left it easier to work with. The next task was deciding how to start the animation. I chose to start with the word 'destroys' coming in letter by letter from the left hand of the screen. this was going to be quick so I had to include a small amount of tweens so it would take less time for the letters to move.

 

here we can see the result of the tweens being created. I added 5 for each letter that came in, meaning there were over 35 frames just for this part of the animation. I also set the last frame of, when the last letter comes i9n, to be 2 seconds long so that it stay on the screen for a short time so the audience can take in the information.

 

By this stage I was starting to include the cow head and more typography, and we can see on the right hand side of the screen how many layers were in the animation already at this early stage of the project. Naming each layer helped me to find out which ones I needed to work with. For the cow head to get bigger, I had to create a duplicate layer and hen resize it to make it smaller, then putting tweens in so it increased in size into the full cow head.

 

The next step was to finish off the design that I started on the story board, so I had the text fly in from the bottom of the screen, again with a small amount of tweens so that the animation can look quick and effective. The issue I found at this stage was that the animation was only 20 seconds long. this was obviously 40 seconds short of the proposed length of time for the animation so I had to come up with more ideas for how I could make the animation longer.

The first idea I had was to have to words 'per year' appear in the middle of the screen and to then fly off out of the top of the page. I thought this was a good idea because then it provides a length of time that the audience can quantify how much of an issue it really is.

 

I then thought about moving all of the text off of the page but only including the word 'Livestock'. This meant I had to move it somewhere, so I moved it below the cow head, and then bringing in the message of 'Do not ignore' in separate words, to not only make the animation longer but also because its meant to be a warning of the effects of livestock. which is why I decided to have the text in a dark colour so it would stand out more and look a little more serious.

The final stages were to include more text scrolling on and off the page, and by putting the message 'More destructive than greenhouse gasses' I set myself up for a big ending, which I then ended up putting 'to find out more' again in individual words so the animation looked a lot more sleek and professional. The final message is to watch Cowspiracy, with scrolling text underneath saying' Available now on Netflix'. To then save it as a GIF I had to go on export, and then save for web, immediately creating it as a GIF able for more to share around for people to see.

Livestock final animation

Evaluation

For our final project of the year we were tasked with creating an animation raising the awareness of the true causes for climate change, and having seen the documentary 'Cowspiracy' in class, we had a plethora of facts to chose from to include in our final outcome. We started off by doing the poster work, and then going into the story boarding for our animation which in hindsight was very basic and I could've made it a lot more detailed and included more actions, because if I ended up doing just what was on the storyboard, then it would have been a very short animation.
in terms of the final outcome, the colours were very bold and not subtle at all but this meant that the information stood out more than if it was bright colours. The reason the colours worked so well was because of the background, which I thought was very suitable colour scheme, as it has a sort of dirty mud look to it, which obviously reflects the cows in the fields they graze in, and the light brown colour meant that either a white or black text would stand out, this allowed me to experiment with the colours I could use through out the project, despite having a limited colour palette, it meant I could play around with the colours that I could use and see which ones worked best and which ones I thought weren't that effective.
The typeface I used varied through out the animation, this was because I though that if I just stuck to one, that it might make the whole project look boring and uninteresting, which is the same for the colours, allowing me to vary the things I use. For the most important information however, I used quite serious and bold typefaces because then it would make it stand out and also meant it would be easier for the audience to read. The bolder fonts reflected the theme well because of the seriousness of the topic, but I also tried to make the animation a little less serious with some of the typefaces just so that it would make the whole project a little more interesting to watch.
Within the animation, I only used two images, which were the background and the cow head, but I believe that this was enough for me to have an effective and high impact project. the cow head was in colour so that it would match the colour scheme of the background, and I created it on Photoshop within a separate window, and allowed me to erase the white background on the original image, by using the 'magic wand' tool in the tool panel on the right hand side I was able to make this happen really quickly. In order to make the image blur into the forefront of the animation, I changed the opacity slightly so it looked as if the smaller cow head was growing into the bigger one, which I thought was a really successful element of the animation.
As with every that is awareness, you have to make sure that most important information is the one that the audience sees first, and I thought that starting off with the word 'Livestock' would be a great start because it immediately shows the topic of the animation, and then with the word 'Destroys' coming in letter by letter, it added a high impact message and is also very quick in how its delivered, this meant that in the creation, I had to use very little 'tween animations' because too many and the letters would just look slow and lethargic, meaning the audience will loose interest straight away. The first message fully shown in the animation was the one I first put on the typographic poster at the start of the whole unit, after the initial watch of cowspiracy. The reason I wanted to put the fact about deforestation first was because it gave a purpose for the whole animation and gave the rest of the animation some context, especially in the part whilst talking about the greenhouse gasses which is towards the end of the animation.
The tools I used were purely digital, but this meant that is easily manipulated because there was no awkward drawing mistakes and not any problems with getting the colour balance right. The tools that I used most often were the Text tool, the Magic wand tool, and the tweens animation tool. The latter was a very tricky one to get used to, because I didn't realize at first how many tweens it took for the animation to run smoothly, and it turns out that using 5 tweens for the individual words and letters was the right thing to do because of how quickly the letters moved, which makes the animation look smart and professional. I'm really happy with how smoothly all of the animation was, with the exception of the awkward exit of the words 'per year', but this is the only thing that I would change about the animation.
I think the most successful part of the whole animation was the individual letters flying off of the page, which made the transitions throughout the animation a lot smoother than I first thought they would have been. If i were to change anything about the animation it would be to have moved off more of the information separately which would have bided me a lot more time and mean that the animation would have been a lot longer than it is, but nevertheless I am very happy with how the final outcome turned out.